Chosen Target audiences

The target age range is 16-35 year-olds. We chose this because people who like this genre are usually of this age and that the fans of Imagine Dragons are also typically of this age which I found out by researching into the Imagine Dragons fan club pages on various web sites such as Facebook and tumblr. The song's "feel good" tone makes it suitable for a mass audience. The song only achieved no.1 in Portugal but it sold 100,000s in countries all over the world.

 http://en.wikipedia.org/wiki/On_Top_of_the_World_(Imagine_Dragons_song)


 

How audiences are targeted.

At the most simplistic level, marketing is the activity, which connects your organisations ‘offering’ with the target audience(s). Marketing is therefore the key ‘enabler’ to growing your business and achieving success. The principles of marketing are commonly understood around the following core ‘components of marketing’:

• The offering: the products (e.g. ethically sourced clothing) or services (e.g. counselling) your organisation will offer.
• The value proposition: Articulating your offering to the target audience- ‘the solution to their needs’.
• The marketing strategy: Your strategy for connecting with the target audience (e.g. deciding to target a specific geographical audience).
• The marketing plan: The objectives, budgets and tools that will be used to deliver the marketing strategy.
• The target audience: The stakeholders who will be ‘sold’ your value proposition.

Underpinning all of these marketing pillars must be comprehensive understanding of the target audience (e.g. who they are, where they are, what are their needs and their typical characteristics). The relationship between these different components is illustrated in the diagram below:

Defining your target audience.
The relationship between your organisation’s value proposition and the target audience can be slightly more complicated for social enterprises due to the range of external stakeholders often involved. External stakeholders are typically defined as the people or organisations either affect or are affected by your organisation.
Identifying your external stakeholders will allow you to define your target audience(s), thereby allowing you to define your value propositions to these audiences. When identifying external stakeholders, it may be helpful to use the following categories, which will often cover the typical stakeholders for a social enterprise. Your particular project will have emphases on different groups, depending on what it is you will be doing and how you will be doing it:

Understanding your target audience

As introduced earlier, understanding your target audience is a vital step in enabling your organisation to define its value proposition(s). Once you have defined your external stakeholders within your target audience, the next step is to examine the key features of each stakeholder group or audience.
Understanding target groups (e.g. beneficiaries or paying customers) will probably require the most in depth analysis. For this target audience you will need to understand:

• The size of the target audience
• The structure of the target audience (this will often involve trying to segment the audience into a number of core groups)
• The trends associated with the target audience (e.g. growth)
• The needs and characteristics of the target audience (this is vital to allow you to develop a strong value position that addresses the needs and demands of the target audience)

Source: https://unltd.org.uk/portfolio/3-6-understanding-your-target-audience-and-defining-your-value-proposition/

Some key things this article has stated are:

-That establishing the target audience is an essential part of making a product that is usually done in order.
                        It is key to the marketing and selling of a product, which would come in the research section of preproduction. This then allows the business to grow and achieve success.  

-You need to find more precise information about your target audience (e.g. age, typical habits, trends etc.)

-Finding the needs and demands of the target audience.    

Photoshop practice

Some practice I did on Photoshop I preparation for the CD digi-pack.

http://lifehacker.com/5753459/learn-the-basics-of-photoshop-in-under-25-minutes This website helped me find some useful things.

https://www.youtube.com/watch?v=SLHWlAm0PiQ I used this video to help make this picture.

We have decided not to use face swapping for the CD digi-pack but the techniques I learnt from the practice can be applied  to other images which might end up using.

Some things I learnt: 

- Making sure that both pictures are roughly the same size in pixels (e.g. 1920-1080)

- Image blending: Process where a two images are recoloured and blurred to appear as one.

- Image manipulation: Basic tool that could with some more practice.

-Lasso: A very useful tool which allows you to freely select any part of a picture.

     

 

Research into the construction of a CD insert/backcover

This Insert folds differently to other inserts as it fold twice instead of once, which allows you to have a large peace of artwork/information.

This insert is similar to a lot of inserts as it only folds once, though this example has used the space to display information of the artist. (contact details, production team, location etc.)

Same as the previous but all uses the space for lyrics.

The colour of the insert reflects the genre of the album and so dose the imagery and artwork.

Music video pitch

http://youtu.be/PXflfEhJMEU

Edited by both me and Tamsin.

Key points from "The Kindest cut: functions and meanings of music video editing."

1. "the editing seems to have a rhythmic basis closely connected to the song."

2. "Music video's disjunctive editing keeps us within ever-changing surface of the song."

3. "graphic match" "Such an edit joins two shots through shared compositional elements such as colour or shape."

4. "Low-angle shots are used more extensively in music videos, partly because they reproduce the relations among audience, performer and stage."

5. "This edit might contain a roughened edge (say, a bit of film leader and a white flash sandwiched between the shots) that makes it work like a jump-cut"

6. "Music videos and Hollywood films share a basic premise: that visual information can be communicated by cutting between three kinds of shot - long, medium and close up."

7. "Camera movement in music video also differs from that of film. Most music videos make such extensive use of the dolly that a static shot seems anomalous."

8. "Music video image is relatively discontinuous. Time unfolds unpredictably and without clear reference points."

9."Showcasing the star"

Star Theory

Imagine  Dragons



I think they are Performers because they haven't got a alternate image and come across as themselves as normal people.

A star is relative to who you like and what you like. This means an individual will see someone as a star when someone else will not or as much of a star due to their personal tastes. In perspective of Imagine Dragons they are not quite as well known, as their marketing is not as pushed like other stars like Miley Cyrus.

There is a normative image about them making it hard to tell if they have created a persona. Although there outfits match genre conventions (dark with denim) but still look casual.

Miley Cyrus

Star - Created a persona. She acts her age by being youthful at 21 just coming of age to drink. She is quite rebellious in her actions both in her music videos and in public appearances, almost always trying to stand out in whatever she's doing.
She has a disregard for social values as she dresses inappropriately for example in the music video "Wrecking  Ball" she is wearing almost nothing during the video. She has also succeeded against all odds because she is hated among many individuals.

Richard Dyer's paradox 1 states that "The star must be simultaneously ordinary and extraordinary for the consumer."
In relation the Imagine Dragons they come across as casual, normal ordinary people but are extraordinary because of their talent, record label and stage presence.