The target age range is 16-35 year-olds. We chose this because people who like this genre are usually of this age and that the fans of Imagine Dragons are also typically of this age which I found out by researching into the Imagine Dragons fan club pages on various web sites such as Facebook and tumblr. The song's "feel good" tone makes it suitable for a mass audience. The song only achieved no.1 in Portugal but it sold 100,000s in countries all over the world.
http://en.wikipedia.org/wiki/On_Top_of_the_World_(Imagine_Dragons_song)
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