Research into the construction of a CD insert/backcover

This Insert folds differently to other inserts as it fold twice instead of once, which allows you to have a large peace of artwork/information.

This insert is similar to a lot of inserts as it only folds once, though this example has used the space to display information of the artist. (contact details, production team, location etc.)

Same as the previous but all uses the space for lyrics.

The colour of the insert reflects the genre of the album and so dose the imagery and artwork.

Music video pitch

http://youtu.be/PXflfEhJMEU

Edited by both me and Tamsin.

Key points from "The Kindest cut: functions and meanings of music video editing."

1. "the editing seems to have a rhythmic basis closely connected to the song."

2. "Music video's disjunctive editing keeps us within ever-changing surface of the song."

3. "graphic match" "Such an edit joins two shots through shared compositional elements such as colour or shape."

4. "Low-angle shots are used more extensively in music videos, partly because they reproduce the relations among audience, performer and stage."

5. "This edit might contain a roughened edge (say, a bit of film leader and a white flash sandwiched between the shots) that makes it work like a jump-cut"

6. "Music videos and Hollywood films share a basic premise: that visual information can be communicated by cutting between three kinds of shot - long, medium and close up."

7. "Camera movement in music video also differs from that of film. Most music videos make such extensive use of the dolly that a static shot seems anomalous."

8. "Music video image is relatively discontinuous. Time unfolds unpredictably and without clear reference points."

9."Showcasing the star"

Star Theory

Imagine  Dragons



I think they are Performers because they haven't got a alternate image and come across as themselves as normal people.

A star is relative to who you like and what you like. This means an individual will see someone as a star when someone else will not or as much of a star due to their personal tastes. In perspective of Imagine Dragons they are not quite as well known, as their marketing is not as pushed like other stars like Miley Cyrus.

There is a normative image about them making it hard to tell if they have created a persona. Although there outfits match genre conventions (dark with denim) but still look casual.

Miley Cyrus

Star - Created a persona. She acts her age by being youthful at 21 just coming of age to drink. She is quite rebellious in her actions both in her music videos and in public appearances, almost always trying to stand out in whatever she's doing.
She has a disregard for social values as she dresses inappropriately for example in the music video "Wrecking  Ball" she is wearing almost nothing during the video. She has also succeeded against all odds because she is hated among many individuals.

Richard Dyer's paradox 1 states that "The star must be simultaneously ordinary and extraordinary for the consumer."
In relation the Imagine Dragons they come across as casual, normal ordinary people but are extraordinary because of their talent, record label and stage presence.